Started as a wacky student project, then quickly upgraded to iconic counterculture fuel before eventually becoming a symbol of national pride: the fritz-kola journey inspires idealistic makers and alternative optimists from all walks of life.
So it’s no coincidence that fritz-kola resonates so strongly with the creative community, thankfully and happily benefitting from the refreshing energy of a brand that loves its audience — and resembles them.
To top it all, the production of fritz-kola gives off a deliciously responsible flavour: vegan, no artificial sweeteners or colourings, sweet but moderately sugary, zero plastic waste and powered only by renewable energy. Klassespiel.