CLUB-MATE
Berlin to the rhythm of Native American culture
A healthier alternative to energy and invigorating drinks by avoiding the controversial “sugar peak”, Club-Mate has come a long way before becoming part of the cultural heritage of Berlin’s party.
Appeared for the first time in 1924, its recipe based on Yerba Mate was made by a German brewer in a small Bavarian town of a few thousand inhabitants. Long after, in 1998, Club-Mate would become the gospel / drink of choice for the hacker community and primarily for its stimulating properties.
More recently, Club-Mate has been in great demand among avant-garde and other trendsetters of Sillicon Valley through their cognitive and creative efforts, as well as in the Soundcloud offices in Berlin. Why ? How? ‘Or’ What ? With what means? Questions about this mysterious drink accumulate without finding concrete explanations for it, especially since it is not supported by any communication or marketing plan. However, although it remains a soda, it does not alter all the goodness of its original plant and remains an important productivity fuel.
Companion of electronic and techno scenes
“We sell Club-Mate because we believe it helps maintain a metaphysical relationship with techno music,” says Barclay. “There is a kind of cosmic link between this beverage and digital technologies.”
Although Club-Mate is almost a hundred years old, its real rise can be seen in the 2000s, when it will continue to accompany Berlin revelers until the wee hours of the morning. Its rise in power is consistent with the emergence of techno music, as well as that of the Internet, thus justifying its widespread use in the hacker world and at rave parties. Entirely written into the DNA of the German capital despite its Native American origins, it will be mixed with alcohol or consumed in its first form.
Sparkling, naturally caffeinated and low in calories
This traveling companion has become an ally of choice in the fight against fatigue has acquired the status of the benchmark drink in the world of Berlin electronic music, by excluding marketing mass communication and returning to the essentials of communication: word of mouth.
The symbiotic relationship between drink and music seems indeed undeniable. Better yet, the two seem to have always coexisted in mutual complementarity to create a strong and indelible identity value.
Alternative and “trendy”, Club-Mate does not forget its environmental commitment since all of its bottles are recycled to meet the green and ecological trends that are now fundamental in the lives of consumers. Although its German success was not enough for it, this essentially plant-based potion has spread far beyond its borders to spread to 40 countries and become a real phenomenon of international stature.
Fuel for hackers
During the 90s, simultaneously with the rise of techno music, another movement was in full swing: hackerspaces. Composed of a large community of IT developers, these gathering places are considered to be laboratories for the exchange of knowledge and knowledge in the IT sphere. True night owls, the “geeks” animating the community then find the remedy against fatigue to accompany them during the night: the Club Mate. Very quickly, it will become their first energizer. In 1998, for example, Club Mate became the drink of choice for the hacker community and mainly for the Chaos Community Club (CCC) for its stimulating properties.
In Brussels, Club Mate is also popular with all hackers movements: hackerspace.bxl, for their creativity, UrLab of the ULB IT circle as well as the annual European FOSDEM conference which brings together a large number of hackers and developers. at each edition. Club Mate may be energizing, it remains alternative and is intended for anyone who wants to cool off or who is looking for a hedonic product.
Cargo bike home delivery
True to our environmental sustainability principles and service-oriented family business culture, our e-shop relies on green mobility to deliver healthy & fizzy-fresh alternatives to your doorstep.
Cargo bike delivery is currently limited to Antwerp, Brussels, Ghent, Liège and Namur, but we plan to extend this service to Bruges, Charleroi, Kortrijk, Hasselt and Mons as soon as possible.
