Club Mate has its own philosophy, which is all about thinking out of the box. A tea-based sparkling softdrink infused with Yerba Mate extract, a plant native from the South American culture, containing a lot of antioxidants, amino acids, polyphenols, vitamins and minerals. Yerba Mate infusion is actually the national drink in several South American countries.
Yerba mate has a long history of traditional medicinal uses since the time of the ancient Indians of Brazil and Paraguay. [Saut de retour à la ligne]
In 1924, a German brewer discovered the Yerba Mate tea plant and its health properties. He developed the first Club-Mate recipe and started distributing it amongst local farmers.
A few years later in 1998, Club Mate became a drink of choice among the german hacker-space community.
Since the 2000’s, without any marketing or communication plan, Club-Mate became a symbol of Berlin’s techno raves is now more and more known in other European and international cities.
If you are hip and trendy enough to be constantly bragging about having tasted Club Mate before it was cool, there’s something you should know: its origins go WAY back, before techno-loving hackers and Berliner-wannabes from around the world began claiming Club Mate as a cornerstone of their lifestyle!
Anyway, in the late 1990s, its productivity fuel features seduced the hacker and techno communities, who enjoyed its low caloric content as well as its caffeinated boost and sparkly taste, making it the perfect drink to mix with alcohol while partying, as well as a healthy energy beverage that helps you focus while working.
The ultimate proof of Club Mate’s deliciousness and usefulness is illustrated best by the fact that, without mass marketing, its success has now spread to over 40 countries, relying solely on word-of-mouth and a green reputation: all bottles are recycled – which aligns with the modern consumer’s concern for environmental issues.